News of the Past Professional Home With salespeople losing as much as 30 percent of their clients annually, client retention is vital to your  long-term business strategy. In fact, studies have shown that raising customer retention rates by 5%  can increase the value of an average customer by 25%  - 100%. A well-planned retention program will reward  your efforts, especially when your business depends on policy renewals, client referrals and customer satisfaction.  Long-term  business relationships are built on brief, consistent contacts that keep you - top-of-mind - with your clients.  The next time your client is up for a policy renewal,  will you have taken all the steps required to keep their business? Remembering someone's birthday may seem like a small detail, but you can use this prime opportunity to nurture a stronger bond with your client.  News of the Past and Cardware software programs help strengthen  client loyalty with personalized greetings. The unique  birthday greetings assure your clients that you appreciate their business. It sets you apart from the competition.  Cardware greetings are: Cost effective - make an impression on customers for only pennies per card Easy - simply enter a name and birth date Fast - takes only seconds to stay in touch Memorable and fun - clients will share your greeting with friends and colleagues Customizable - use Cardware to highlight your company's  identity   -  The one thing I'd recommend to a sales force is to attempt to own something that's proprietary  - The sale is made in the customer's mind and heart, therefore we need to decide what we want the customer to think about. - *  Dr. David Shore Harvard University Click  here to order today!